Product Designer

by day

and night

Lack of imagination is the biggest opportunity cost in life.

In design and life, all my efforts are rooted in a simple ethos:

The power to turn limitations into opportunities stems from perspective.

My approach

I’ve developed a strong ability to balance ethos, pathos, and logos through my bachelor’s in Mechanical Engineering, master in Business Economics, and self-taught product design skills. This unique combination of technical, economic, and creative expertise provides me with a holistic perspective, enabling me to approach challenges with both analytical precision and creative insight.

Logos

Pathos

Ethos

Holistic

Design

Ethos

Holistic

Design

Holistic Design

What I do

001_

Product Design

Intuitive experiences that feel effortless yet purposeful. Every detail matters. Turning complex problems into easy, elegant solutions is the heart of product design

002_

Branding

The blink of an eye is all it takes for someone to fall in love with your brand. Those seconds are the most precious, design to capture them.

003_

Marketing

A single message can turn interest into action or fade into noise. Understanding your customer means delivering the right message at the right time.

004_

Strategy

Creating momentum propels a vision forward. Whether it’s up, down, or sideways, every move matters. Momentum is captured through strategic design.

George Keenan

Head of Marketing at Sei

"Consistently delivered stellar results, communicated concisely, and took full ownership of every task. Great eye for detail and an excellent sounding board for go-to-market ideas, loved the productive and collaborative working experience"

My work

Due to the nature of my work, not everything is sharable.

Client Work

Sei

I played a key role in the design and branding for both the main software product and experimental products, contributing to the creation of unique visual identities and user experiences. My focus was on simplifying how users interact with protocols through clear and intuitive design. During my tenure, the project scaled from $30M to a $1B company.

Client Work

Reshaped

Completely redesigned Reshaped’s website, developing fresh brand assets that highlighted their innovative approach. By revamping the site’s structure to enhance the user experience, creating a seamless and engaging journey. Additionally, I enhanced the clarity and presentation of their key selling points, enabling clearer communication of their value proposition and positioning Reshaped for stronger client engagement and growth.

Client Work

Aqualibre

Completely overhauled the brand identity and built the user interface and user experience for their software from the ground up. The goal was to modernize and unify the brand’s visual presence, while remaining professional, and creating a more cohesive and recognizable identity that aligned with the company’s mission and values.

Client Work

Kujira

Fully redesigned the trading UI to create a more intuitive and modern experience. The interface was optimized for enhanced clarity and contrast, while the overall flow was streamlined to simplify market data monitoring and trade execution. This made navigation smoother and more efficient, resulting in a seamless experience tailored to both amateur and professional traders alike.

Client Work

Chee

Developed a complete brand identity for Chee, a wellness startup focused on holistic health. The design captures the essence of natural healing and well-being, incorporating elegant visuals and thoughtful typography. The brand assets communicate a sense of calm, trust, and rejuvenation, aligning with Chee’s mission to provide wellness solutions that promote balance and harmony for their customers.

Case Study

Boarding pass

Design exploration for new approach for customers to display and interact with their boarding passes. This prototype allows travelers to easily find the information they need, with integration of micro-interactions to add a playful touch. This design enhances both functionality and enjoyment, making the travel experience smoother and more engaging.

Client Work

Sei

Client Work

Reshaped

Client Work

Aqualibre

Client Work

Kujira

Client Work

Chee

Case Study

Boarding pass

CV

Freelance Product Designer

Wabbit Inc.

Oct 2021 - currently

Freelance Product Designer · Wabbit Inc.

As a designer, I specialize in creating both web and mobile user interfaces that provide seamless and engaging user experiences. I am involved in all stages of the design process, from understanding user journeys to crafting intuitive and visually compelling designs. My key responsibilities include: journey mapping, wireframing & prototyping, design systems, UI/UX design, micro-Interactions, branding creation & integration.

Product Designer

Product Designer · Sei Labs

Sei Labs

April 2022 - Dec 2022

I played a key role in the design and branding for both the main software product and experimental products, contributing to the creation of unique visual identities and user experiences

Consultant

Knowhere

Oct 2021 - Jan 2022

Consultant · Knowhere

My work focused on providing guidance by identifying and addressing key pain points in the development process, restructuring prioritization to improve workflow efficiency and reduce team pressure, offering creative design solutions to enhance outcomes, and conducting market research to support strategic decisions and ensure alignment with industry trends.